FCA: Financial Wellbeing Requires Personalized Approach

In a speech at the Investing and Saving Alliance’s (TISA) annual conference on November 12, 2025, FCA Deputy CEO Sarah Pritchard emphasized the need for personalized financial guidance, noting that a ‘one size fits all’ approach is ineffective. Pritchard drew parallels to generational differences and evolving consumer needs, highlighting the FCA’s commitment to supporting informed financial decisions.

The FCA’s new 5-year strategy focuses on deepening trust, supporting growth, improving lives, and balancing inherent risks. Two key challenges are impacting consumers: inadequate pension saving and declining homeownership rates. Many individuals lack sufficient pension plans or understanding, and 55% of non-homeowners expect it will take at least five years to save for a deposit.

The FCA aims to improve access to targeted support and make pensions dashboards a reality to address pension challenges. Regarding homeownership, the FCA has introduced mortgage lending rule changes to open possibilities for more people, supporting renters to buy homes if desired. They are also considering later-life lending options, acknowledging the increasing prevalence of rental housing, particularly among retirees.

The FCA is reviewing its regulatory framework to eliminate unnecessary burdens and allow innovation. They are promoting a public conversation about risk appetite, recognizing that regulators shouldn’t dictate national risk preferences alone. They encourage firms to take calculated risks, leveraging flexibility within the rules.

Encouraging consumer investment is also a priority; only 19% of consumers with £10,000 in investible assets hold most of it in cash. The FCA wants to support consumers in making informed investment decisions and is exploring ways to improve communication about investment risks.

The FCA acknowledges progress made under the Consumer Duty, citing increased consumer trust in banks and firms simplifying documentation. Further work is planned in response to a super-complaint regarding the insurance market, with updates expected by year-end. Ultimately, the FCA aims to future-proof its regulatory framework and empower consumers to navigate their financial lives effectively.

Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility.