Crypto.com is joining forces to bring the crypto industry to the eSports scene, in partnership with Twitch Rivals. The deal will see Crypto.com become Twitch Rivals’ first “Official Cryptocurrency Platform Partner” and an “Official Marketing Partner” with exclusive rights to Twitch events, in-stream branded segments, media placement and activations.

Crypto.com’s brand and logo will appear on more than 250 Twitch Rivals streams each year globally, including in the Asia-Pacific region. The partnership will be held live from Las Vegas at the Ultimate Challenge event on November 4.

Twitch is the world’s largest eSports streaming platform. Twitch Rivals is a series of esports tournaments hosted by the leading eSports streaming service twitch.tv, attracting over 140 million unique visitors each month from a different global audience.

“We are extremely excited to add Twitch Rivals, the home of eSports, to our growing portfolio of the world’s best brands in sports,” said Kris Marszalek, co-founder and CEO of Crypto.com.

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